Ever stayed at a hotel and thought, Why do these towels feel so much better than mine? You’re not imagining it. Hotels go all-in when it comes to towels — choosing them just as carefully as the pillows and sheets. And here’s the good news: you don’t need to book a five-star suite to get that same plush, spa-worthy experience at home.
Let’s unravel the mystery behind hotel towels — and how The Monogram Shop can help you bring that indulgent feeling into your bathroom.
So, What Kind of Towels Do Hotels Actually Use?
1. Material: It’s All About Cotton — And Not Just Any Cotton
Luxury hotels almost exclusively use 100% cotton towels, and not just the kind you grab in bulk. We’re talking premium long-staple cotton — think Egyptian or Turkish cotton. These fibres are smoother, stronger, and more absorbent.
Hotel towels are designed to be:
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Thick and fluffy
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Highly absorbent
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Durable through hundreds of industrial washes
At The Monogram Shop, we source towels that meet (or exceed) this same hotel-grade quality — so yes, you can absolutely have “towel envy” no more.
2. Weight: Measured in GSM (Grams per Square Metre)
Hotels typically use towels in the 500–700 GSM range. Why? Because it hits the sweet spot between:
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Plushness (not scratchy or thin)
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Absorbency (dries you quickly)
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Quick drying (for practical laundering)
Anything below 400 GSM feels flimsy. Anything above 700 takes ages to dry — and not ideal unless you’ve got a dedicated towel-warming drawer.
Our Monogram Shop Signature Towels are crafted in that perfect hotel-approved range — thick enough to feel luxurious, light enough to be practical.
3. Colour: Classic White for a Reason
Ever noticed how almost all hotel towels are crisp, clean white? It’s not just a design choice.
White towels:
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Show cleanliness (a must in hospitality)
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Are easy to bleach back to brightness
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Create that spa-like, fresh aesthetic
If you’re after the same timeless look at home, we offer classic white monogrammed towels — with your initials, logo, or family name subtly embroidered for that personal edge. (Who said luxury can’t be personal?)
4. Finishing Touches: Double Stitching, Dobby Borders
The best hotel towels are made to last. That means:
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Reinforced seams
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Dobby (or decorative) borders
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Minimal lint shedding
The towels we stock at The Monogram Shop are selected with the same attention to detail — made for daily use, but still ready to impress overnight guests or gift recipients.
How to Recreate the Hotel Experience at Home
Start With Quality Towels
Skip the supermarket 3-for-1 specials. Invest in towels that feel indulgent and hold up to everyday use. Our curated collection mirrors what premium hotels use — only with the added option of custom embroidery to make them yours.
Keep Them Bright and Fluffy
Want that hotel-fresh feeling after every wash? Try:
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Washing in warm (not hot) water
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Avoiding fabric softener (it reduces absorbency)
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Using white vinegar once a month to keep them fluffy
Add a Personalised Twist
Hotels can’t monogram your towels — but we can. Whether you want something elegant, cheeky, family-oriented or romantic (think “His” and “Hers” sets), we make it easy to personalise your space.
Why Settle for Hotel Towels When Yours Can Be Better?
Hotels invest in their towels because it sets the tone for the guest experience. But you? You can have that softness, absorbency, and indulgence every day — without checking in or checking out.
At The Monogram Shop, we help you take it up a notch. Think hotel luxury, tailored to your style, delivered to your door.
Ready to upgrade your bathroom game?
Start with our Signature Towel Collection, and add your personal touch with our custom monogramming service.
Because home should always feel this good.
